ASICS Tennis

“It's a tough game. Go smash it.”

Info

Because Gaël Monfils doesn’t fit the mould of a traditional tennis player we removed him from the court to an unexpected environment, letting his trademark moves and larger-than-life character shine.

Here he uses all speed, agility and his ASICS Gel-Resolution 6 shoes to outplay a group of cunning ball-launching opponents.

The commercial aired on all major TV channels globally and featured on Eurosport throughout the clay court season.

Tags

AdvertisingTV/VideoPrint

Credits

Art Director
Tony Bartolucci

Copywriter
Joe Craig

Agency
180 Amsterdam

Chief Creative Officer
Al Moseley

Creative Director
Dean Maryon

Head of Production
Susan Cook

Agency Producer
Neil Henry

Director
Thor Saevarsson

Editor
Fiona Fuchs

Production Company
Brenninkmeijer & Isaacs

Executive Producer
Jelani Isaacs

Producer
Sytske Rijkens

Retoucher
Loupe