Starbucks

Outdoor Poster & Billboard Campaign

Info

With mounting competition from other large coffee chains, Starbucks wanted to run a playful outdoor poster campaign reminding America of it's commitment to great coffee. The ads ran in major cities like New York, Boston, Washington DC, San Francisco, and Seattle.

In New York, we launched a massive billboard wall in Times Square, a poster domination of Grand Central Station, and a "stream of consciousness" poster series in the Port Authority hallway that engaged commuters with a thought-provoking story as they made their way to work.

Credits

Designer
Tony Bartolucci

Illustrator
Tony Bartolucci

Art Director
Alex Shulhafer

Copywriter
Kara Goodrich

Agency
BBDO New York

Chief Creative Officer
David Lubars

Creative Director
Linda Honan

Creative Director
David Carter

Retoucher
Resolution