ASICS

We Are Marathoners – Content Film

Info

A content film made for ASICS' 2014 running campaign, shot at the Melbourne Marathon Festival in October 2013. We wanted to portray marathoners as they really are: a wacky subculture chock full of energy, passion, traditions, idiosyncrasies and of course quirky characters.

I drew all the titles by hand, a decision which was inspired by the myriad charming handmade signs that marathon supporters hold for their heroes while screaming from the sidelines.

Credits

Art Director
Tony Bartolucci

Copywriter
Joe Craig

Agency
180 Amsterdam

Chief Creative Officer
Al Moseley

Creative Director
Dean Maryon

Editor
Fiona Fuchs